Love, Bonito - Online Shopping for Women's Clothing in Singapore

Love, Bonito is Southeast Asia’s largest vertically integrated, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparel that is Ready-to-live, not just ready-to-wear.

Lovingly made for Asian women, our clothes are engineered for the real lives of women and designed for life’s various moments through three key lines: The Signatures, The Staples and Capsule collections. Being in the business of women, we are proud to pave the way for Asian women empowerment through diverse representation, investments in like-minded women ventures, and dedicated community outreach.

Over the past decade, Love, Bonito has grown to over 200 employees strong, and are proudly headquartered in Singapore, with an omnichannel presence in international markets Cambodia, Indonesia, Hong Kong and Malaysia. We are rapidly expanding into the Philippines and the United States and currently ship to over 20 countries.

Thoughtfully Tailored Clothing To Inspire Confidence in Asian Women

At Love, Bonito, our focus is on the Asian female market, bringing accessible and thoughtfully-designed apparel that flatter and make one feel good. Designed in Singapore, our clothing are lovingly made in-house by our team of talented designers and seamstresses.

Our styles are made with care, ensuring quality and value through thoughtful yet functional design features details. Sample pieces are fitted on everyday women with Asian proportions. We perfect our seam lines on custom-made mannequins that reflect Asian women’s sizes and body types. From staples to ladies workwear, every piece goes through several fitting rounds, with extra care taken and adjustments made to achieve the Asian fit.

We aim to empower Asian women in their journey of self-discovery; to embrace and be comfortable with who they are.

Why are we called Love, Bonito?

Love, Bonito was previously known as ‘BonitoChico’ when it started as a website selling pre-loved clothing, which grew to become a full-fledged fashion retailer, and we're heading to become the top of mind brand for women to find dresses in Singapore.

Is Love, Bonito a Singapore brand?

Love, Bonito started out in Singapore in 2005, with its co-founders selling their pre-loved apparel as BonitoChico. Today, we have evolved to be one of the largest omnichannel womenswear brands in Southeast Asia, with online and physical presence in many key markets including Singapore, Malaysia, Indonesia and Hong Kong. There are plans to also increase our omnichannel presence in the US, with pop-up clothing stores in key states, such as California and New York in the coming years.

What is Love, Bonito best known for?

We pride ourselves in designing women’s apparel that is beyond trendy–styles that fill a gap in the market. We focus on creating accessible and thoughtful designs for the everyday Asian woman; clothes that journey with her through various seasons of her life–from everyday staples, to workwear, party dresses, maternity outfits as well as kids wear. Our styles are available online and in-stores.